No, I Won't Let Business Jargon Dominate the Way I Communicate

Recently, a friend of mine worried that, as an MBA candidate, I won't be able to escape adding business jargon to every sentence I produce. Every sentence I speak, he warned, will start sounding like I memorized the latest fad-speak from that new must-read management guru or one of those blog posts designed to help you to be a better leader and enhance your productivity.

Don't worry. I may be incubating in business jargon, but I won't let it change me! And I have good reasons for this. 

Let me unpack the difficulties with business jargon. Business jargon fails to align end user desires with the marketing intention of my communication targets. This results in a loss of communication value which disrupts the synergy I normally have with my ideation partner. Such disruption means that both myself and my communication partner fail to ideate to the scale that we are accustomed to and our productivity falters. Another result of the loss of communication value is a lack of bandwidth available to accomplish the day's deliverable, which could cause me to lose leverage with communication customers.

Likely, if some business evangelists are utilizing business jargon beyond their building capabilities, they won't be able to circle back to their core competencies on their own. They need a change agent willing to give them the face time needed to provide a life hack to see that their interests are aligned to a more customer-centric, value-producing style of communication. The change agent will reach out with a holistic approach to sustainable communication, streamlining words and sentences in ways that make the end user feel empowered. The key pivot point is a strategy of organic communication vocabulary that breaks through the clutter for maximum impact. Once sustainable communication becomes part of their DNA, each sentence, email, or text will have a positive value-added for a greater return on investment, enabling communicators to develop their own personal brand and emerge as thought leaders. Communication sustainability will provide the right end-user solutions to every enterprise.

So don't worry - moving forward, I won't be drinking the Kool-Aid of Business Jargon, because communication transparency is a win-win for everyone involved.